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  • Mariana Baião Santos

JW Anderson AW24 – Knitted Chic

Nostalgia, subtlety, and surrealism.





JW Anderson’s latest offering for AW24 serves as a profound exploration of the labyrinth of fashion’s psyche. It’s not merely a collection of garments; it’s an odyssey into the depths of sartorial expression, where the mundane meets the extraordinary.


Within this assemblage, there lies an enchanting dichotomy, a narrative woven with threads of contrast and subtlety. Gone are the grandiose displays; instead, we’re beckoned to the realms of the everyday, to find allure in the seemingly banal, and to embrace the grotesque in its most unassuming guise.


Knitted dresses, jumpers, and shorts intertwine with oversized tailoring, forming a tapestry of distorted proportions and dowdy fits, all cloaked in a subdued palette of neutrals. Yet, within this apparent simplicity lies a complexity that demands attention. It’s a celebration of the ordinary, an homage to the forgotten tropes and types that often evade our notice. Each piece, meticulously crafted, whispers secrets of the subconscious, inviting us to unravel the mysteries of our own dressing rituals.


Housewife flats take centre stage, emblematic of a quiet rebellion against ostentation. The grey wig, a symbol of the greynassance, a transformative device, blurs the lines between reality and illusion, while draping and knotting techniques evoke a sense of theatricality amidst the familiar.


In JW Anderson’s (Instagram) AW24 collection, the mundane becomes sublime, and the everyday is elevated to art. It’s a testament to the power of fashion as a psychological phenomenon, where every garment tells a story, and every stitch speaks volumes. Surreal objects and materials, too big and oversized, mingle with wooden elements and complex shapes, creating draping and an enigmatic attraction to a show the meddles with our sense of truth.


Models strutted straight from grandma’s house, after raiding her closet, onto the catwalk, breathing life into the collection’s nostalgic charm. The show, an embodiment of understated elegance, took place at a West London leisure centre, where the juxtaposition of haute couture and everyday surroundings blurred the lines between fantasy and reality. It was a celebration of individuality, where nostalgia collided with the cutting edge of contemporary fashion, leaving an indelible imprint on the collective consciousness of all who bore witness. In this fusion of past and present, JW Anderson crafted not just a collection, but a transformative experience—a journey through time and space where the ordinary became extraordinary, and granny chic reigned supreme.


Originally published on YUNG Magazine

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